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Copywriting Blog
Make your friends jealous of all your new toys…Recession-proof your marketing!!!
Leverage the power of industry secrets to give yourself an unfair advantage
Does your marketing deal with the latest in web, known among industry experts as Web 2.0? Are you prepared to cope with the decline in ROI for your advertising dollars?
Look for big changes in the near future. A lot of what you’ve been told about marketing won’t hold up anymore. There is a new model for the 21st century, and if you don’t know what it is, you’re already 10 years behind.
It’s a fact that more and more people globally are getting online. It’s also a fact that in your neighborhood, brick and mortar based businesses are struggling. Perhaps you have experienced this as well.
This is for several reasons. One, and there is no way around this, the baby-boomers are knocking on the doors of old age. Oh, there’s plenty of life in them, but the way they think about purchasing is shifting. And if you’re not ready for this new purchasing paradigm, your bottom line will suffer.
Further, the generation coming up behind them is indoctrinated to the online process of doing business. How’s your website? Is it optimized? Do you have a clear strategy, or group of strategies for driving traffic to your site? For converting them to customers? I truly hope that you didn’t just hire someone to design the site, someone who had little marketing training, or, worse, someone who was trained in the old marketing. Your website is the centerpiece of your business. It is the new storefront.
But don’t be misled. People want to see your website. But if you rely on that one medium to get your message out, it’s going to work as well as a one legged horse. Good luck.
No, you need a comprehensive marketing strategy. It must be designed in totality to pick up consumers where they are, draw them into trusting you, and bring them to the conclusion that you’re the only person they should consider doing business with. And finally, make the sale.
Who am I to reveal these things?
I have studied at the feet of masters of marketing and persuasion. My credentials in truly cutting edge marketing… effective marketing… are sterling. Using their strategies I have logged thousands of hours constructing sales letters, devising strategies, studying businesses I consult with. I have spent tens of thousands of dollars out of my own pocket to spend time with some of the masters of persuasion and sales of our time. In fact, while I won’t give out their phone numbers, I could get your question in front of several geniuses of marketing just about anytime, day or night.
Who are these experts?
John Carlton, master copywriter
John is my primary mentor on the subject of copywriting. I have spent countless hours reviewing his materials, including his course, studying his ads. Go to his website.
Jay Abraham, master marketer and copywriter
Jay is known for synthesizing strategies, and for making them simple to apply to your business. I owe him a lot for his lucid breakdown of the many components of successful marketing. If you can hire him to discover hidden assets in your business, do it. You’ll make a lot of money. See his site.
Dan Kennedy, guru consultant and copywriter
Dan, known as the Professor of Harsh Reality, can get mind blowing results for his consulting clients, and his copywriting course provides a no nonsense reference I turn to every time a craft a sales letter. You can find his books in your local bookstore. Buy his No B.S. Time Management and The Ultimate Marketing Plan. Visit his website to learn more. I am a member of his Inner Circle.
Kevin Hogan, PsyD., master of persuasion
I am, proudly, a member of Kevin’s Platinum Group. We meet several times a year in Vegas to stay current on marketing trends and influence. If you are looking for the best of tested methods of influence, look no further. Kevin is the nexus for the gap between old fashioned sales testing and the latest in neuroscience studies. He knows why you’re reading this. Buy his book here, visit his website here.
Sheridan (left) with Kevin Hogan
My rolodex includes the top people in several fields, including experts with google advertising, SEO, all things internet. Also venture capital, real estate, law. If you need something outside the field of marketing, I can give you a referral to others at the top of their profession. Don’t you deserve the best?
Why you should crawl naked over broken glass to get to me
There are just a few people at any given moment with the drive, the perseverance to get to the top of their field. I am one of those, and I have the scars to prove it. You pay me, as often as possible, according to the results you get. My fees are structured to incentivize me to give your project my utmost attention. By the time we’re finished, you’ll be tired of my probing, of my insistence that things get done now, of my drive to make you preeminent in your market. But you’ll be smiling when you see your personal bank balance climbing to new heights day after day.
I’ll install processes, not just in your business, but in you, that will carry you to successes you might not have yet considered. But if you come with me for a little ride, You’ll see that you have it in you to make a life equal to your wildest dreams.
I will design a strategy for you a that will engineer your success. Systems that will simplify your work, so you can become a business owner, not just your own best employee. If you're already at that level, let me help you take it to the next. My goal for my clients is nothing less than true wealth.
I will penetrate the psychology of your market to write the most compelling sales copy you've ever seen, designed to pull maximum results. This is your chance to maximize your advertising dollars, and to use my systems for tracking which ad gave you what results.
Your family, employees, your friends…everyone who depends on you…all will see you as the hero you are. As the one who can get things done. As the one they can trust above all others. All it takes is the will to have more, do more, be more.
Here’s what you need to do now:
Send and email to sheridan.randolph@gmail.com telling me about your business and what you’d like to achieve in the year ahead. While ‘make more sales’ is a good reason, it would move you up in line if you could be more specific.
What to expect.
Expect a response within a day or two. If your project is interesting and appropriate (you won't know till you ask), we can schedule something in the coming months.